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Tuesday, 14 May 2013

Green Technologies Need Their Own 'Apple Moment'

It doesn't seem to matter where in the world we live the cost of energy is going up. Petrol, diesel, gas, they are all rising in price as demand increases and supply reduces. Add to that the increased costs of production as the reserves become harder to extract and it's obvious that this trend won't change any time soon, if ever. 


Renewables do indeed offer alternatives but the reality is that it's only those with significant wealth who can afford the cost of installing such technology in their homes. The double whammy, in the UK at least, is that they then get significant paybacks directly from the government for years to come. 

What we need is mass production of the technologies that will help us reduce how much we pay out for ever decreasing fuels to heat and power our homes. Mass production will bring the costs down but there needs to be an 'Apple moment' equivalent of the iPhone impact on the phone market. Whatever the new, cheap, mass produced technology is it has to be easy to install and use by home owners who don't have to resort to middle men who charge so much for their so-called expertise. 

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