Do you think about the cost of things before you buy them? Of course you do, everyone does - don't they? Maybe for big ticket items or one-offs you think about how much an item costs but what about those day-to-day items that you've become accustomed to buying. "Look after the pennies and the pounds will look after themselves" is an old adage that still rings true (insert your own currency here).
Keeping yourself up to speed with offers and pricing on food items can be a daunting experience with supermarkets always trying to outdo each other with the special deals they put on to tempt us. The way to get round this is to focus on the items that you regularly buy and that you aren't too fussed about when it comes to branding. This could be toilet rolls or fruit and veg but try and stay on top of 10 or 12 regular items so that you know a good deal when you see one.
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