How Special Are The Special Offers?

Just how special are the special offers we see highlighted at supermarkets? It's easy to compare the prices of products that the supermarkets so conveniently make very obvious for us by using coloured labels with the 'usual priced' goods. The obvious thing to do then is to buy the better value product, isn't it? Well, yes, if that's the only place you can reasonably buy that product, you may as well stock up there and then if that's possible. But before you do that take a look around at the alternative products on the shelves. The special offers are very often on big brand names, the ones we are so used to seeing and the ones that often have a premium price tag. Is what you are buying that unique?

If you haven't tried other brands or a supermarket's own brand then now might be the time to start, you may well spend even less than what's on the special offers. If, at the end of the day you simply don't like the other brands then at least you have tried and saved some money in the process. But try and think about it rationally and work out whether you like the other product just because it's a big brand - there is so in the mind going on here and the supermarkets and brands thrive on this. Supermarkets will have special offers and savings on their own branded products from time to time as well. If these are on what you buy and offer you value for money then it is most definitely worth buying in bulk if you are able to and if t makes sense. 

Of course if you have some time to compare prices either on the internet or by visiting different shops on the high street you are likely to save even more but how much time do you really want to spend shopping?