Be careful next time you are out doing your food shopping. If you are used to buying particular products on a regular basis you probably just pick them off the supermarket shelf and put them in your basket without even thinking. This, of course, is what the supermarkets and the producers want you to do, especially the big name brands. You see, what they are very clever at doing is varying the size and quantity of what's inside the packaging and at the same time promoting special offers and discounts. On top of this the different sized packets are often side by side on the shelves making it difficult to decide which is the best buy while trying to remember what you bought last time.
To be fair most of the big supermarkets, in the UK at least, do put up prices per 100g etc. which does allow you to compare different products and brands. Nevertheless, it can be daunting at times trying to figure out whether the tub of soft cheese you are looking at is the same as the one you've just run out of at home. To make matters worse the size differences aren't always that much, 200g verses 300g isn't a great deal and it would be easy to pick up the wrong one by mistake. There's no doubt about it that we all need to be aware of these differences and be prepared to do a little mental arithmetic to make sure we get the best deal for ourselves.
Size does of course matter but getting the best value for money in our food shopping is even more important.
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